Ella Outreach
By Telappliant

AI outreach across voice, SMS and WhatsApp

Ella Outreach helps businesses engage customers automatically across voice, SMS and WhatsApp for confirmations, reminders, follow-ups, updates and surveys — with seamless handoff to your team when it matters.

Start with messaging. Escalate to voice when it matters.

Ella Outreach · Today
Live

Sent

1,284

+18% vs last week

Confirmed

892

69.5% confirm rate

Rescheduled

146

Callbacks

58

Assigned to agents

Recent activity

  • S. Patel· Confirmed dental appointment
    2m
  • M. Wright· Rebooked engineer visit
    5m
  • L. Chen· Payment plan agreed
    12m

Northfield Travel

WhatsApp · Online

Hi James — your Lisbon trip balance of £312 is due Friday. Pay now or reply 1 for a payment plan.
1

Great — choose an option:

3 instalmentsCall me back

AI voice call

Live · 00:42

In progress

Ella: Hi, I'm calling on behalf of Cooper & Sons about your engineer visit on Thursday morning.

Customer: Yes, that still works.

Ella: Brilliant — I've confirmed and we'll text you a reminder the day before.

Backed by Telappliant
Built for business
Omnichannel engagement
Secure and scalable
CRM integration ready
What Ella does

Six outreach workflows, one platform

From the first reminder to the final feedback survey, Ella handles the repeatable customer conversations that quietly add up across your business.

Confirm

Bookings, appointments, deliveries and engineer visits, confirmed automatically.

Remind

Appointment, payment, renewal and document reminders that actually get a response.

Recover

Re-engage missed appointments, abandoned bookings and dormant quotes.

Notify

Send important service updates and proactive customer communications.

Survey

Collect NPS, satisfaction and post-service feedback across the right channel.

Rebook

Offer alternative slots and re-engage customers without lifting a finger.

Omnichannel

The right channel for the right task

Most outreach starts with messaging. Voice steps in when the conversation needs to be human, urgent or unresolved.

  • SMS

    SMS

    Simple, fast, universal reminders and confirmations. Works on every handset.

  • WhatsApp

    WhatsApp

    Richer, more conversational journeys with quick replies and media.

  • Voice

    Voice

    High-value, urgent or no-response escalations with natural AI conversation.

Acme Dental

SMS · Today, 09:14

Hi Sarah, this is a reminder for your appointment tomorrow at 10:30. Reply YES to confirm, NO to cancel or RESCHEDULE.
YES
Thanks — you're confirmed. See you tomorrow.

Northfield Travel

WhatsApp · Online

Hi James — your Lisbon trip balance of £312 is due Friday. Pay now or reply 1 for a payment plan.
1

Great — choose an option:

3 instalmentsCall me back

Step 1

Trigger

Booking, payment, appointment

Step 2

SMS / WhatsApp

Fast first contact

Step 3

Voice escalation

When it matters

Step 4

Human handoff

When required

Step 5

CRM updated

Outcome recorded

A customer engagement specialist working alongside Ella Outreach
Built for outbound teams

Free your team from the dial-and-hope grind

Ella runs the repetitive outreach so your specialists can focus on the conversations that need a human. Confirmations, reminders and follow-ups happen quietly in the background — escalations land warm, with full context.

  • Always-on outreach across voice, SMS and WhatsApp
  • Natural AI conversation with seamless human handoff
  • Outcomes written back to your CRM automatically
Why teams choose Ella

Outcomes that compound across every workflow

Ella isn't a dialler. It's a proactive engagement layer that quietly removes manual work and recovers revenue.

Reduce manual outbound calling

Free your team from repetitive dialling by letting Ella handle high-volume confirmations and reminders.

Improve booking attendance

Cut no-shows with multi-channel reminders and easy reschedules.

Recover lost revenue

Bring back missed bookings, abandoned quotes and unpaid balances.

Reduce failed visits

Confirm engineer and delivery slots before vehicles roll.

Lower inbound call pressure

Pre-empt the questions that drive avoidable inbound volume.

Repeatable workflows

Design once, run consistently across every customer journey.

Channel choice

Let customers respond on the channel that suits them best.

Systems updated automatically

Outcomes flow back into your CRM, booking and ticketing tools.

How it works

From trigger to outcome in five steps

Ella connects to the systems you already use, runs your outreach playbooks and writes results back where your team can see them.

01

Trigger

An event in your CRM, booking or ticketing system kicks off the workflow.

02

Engage

Ella reaches the customer on their preferred channel — SMS, WhatsApp or voice.

03

Capture response

Confirm, cancel, reschedule, request callback or no response — every outcome is handled.

04

Escalate if needed

Hand off to voice or a person when the conversation needs a human touch.

05

Update systems

Results flow back into your CRM, calendars and reports automatically.

Try a workflow

Preview Ella in action

Walk through realistic example workflows for the most common outbound use cases. Each preview is a placeholder you can later wire to a live trial.

Booking Confirmation

Confirm bookings within minutes of creation.

SMS WhatsApp

Appointment Reminder

Reduce no-shows with timed multi-channel reminders.

WhatsApp SMS Voice

Delivery Confirmation

Cut failed deliveries with day-before confirmation.

SMS WhatsApp

Payment Reminder

Recover overdue balances without awkward calls.

WhatsApp Voice

Feedback Survey

Capture NPS and CSAT right after service.

SMS WhatsApp
Command centre

Every conversation, every outcome — in one view

See live campaign performance, confirmation rates, recovered revenue and conversations needing attention. Plug Ella into your CRM and let outcomes flow back automatically.

Voice SMS WhatsApp
Ella Outreach analytics dashboard showing campaign performance
Customer voices

Built for real outreach teams

Pilot customer quotes will be published here as case studies complete.

"We cut appointment no-shows by reaching customers on the channel they actually use."
Operations lead · Field services pilot
"Voice escalation closes the loop on the bookings SMS can't recover on its own."
Head of customer · Travel pilot
"Our team finally stopped chasing balance payments by phone."
Finance manager · Education pilot
Get Started

Ready to automate your outreach?

Book a tailored demo or start a free trial. We'll help you design the right workflow for your business.